Guppy

Guppy came to us with a bold vision: help artists monetize their work while contributing to social causes. Our team at NITM translated that vision into a scalable mobile-first platform with content gating, creator monetization, and real-time charitable giving. We handled everything from wireframes to cloud deployment, delivering an interactive MVP with complete admin control and secure financial infrastructure. **Guppy. Feed and be Fed.**

Guppy

DevelopmentDesign and PrototypingReact NativeProduct Management

Challenge

No Platform Gave Creators Full Control

Existing tools made it hard to gate content, manage payments, and give fans a reason to support creators directly.

Giving to Charity Was a Manual, Disconnected Experience

The idea of real-time, opt-in giving from creators to verified causes had no digital backbone, until we built it.

No Technical Infrastructure Existed

The client had brand guidelines and a vision, but needed a full product team to design, build, and launch the platform from zero.

Content Needed to Be Modular and Controlled

The system had to support exclusive posts, payment tiers, blurred content previews, and payout logic on both web and mobile.

Result

Guppy’s MVP successfully demonstrated a new model for the creator economy, one rooted in intentional content sharing and impact. The app supported tiered visibility, direct donations, and creator-charity partnerships, with a seamless backend for managing activity, earnings, and growth.

3 Months

Fully designed, engineered, and deployed in under 3 months.

100%

Creators could set their own donation ratios to registered charities.

Process

Our team executed Guppy in four integrated tracks: product scoping, interface design, system architecture, and full-stack implementation. We guided the client on best practices for monetization, scaling, and launch planning, balancing speed with long-term flexibility.

Wireframes + UX Strategy

We created detailed wireframes to align the feed experience, payment flows, and user roles (artists, supporters, charities).

App & API Development

We built the mobile app in React Native and developed the backend using PHP/Yii2 with PostgreSQL and S3 for media handling.

Secure Payment and Charity Routing

We implemented PCI-compliant tokenization, split-payout logic, and a full admin control panel for moderation and fund routing.

Cloud Deployment + DevOps

GitLab CI/CD pipelines powered our development lifecycle across dev, staging, and production environments.

Solution

We worked closely with the Guppy team to architect a full content monetization and donation platform. NITM led product scoping, interface design, app development, backend engineering, and secure payment system integration. The result: a seamless user journey for artists and fans—delivered across web and mobile in under 3 months.

Our Insight

Guppy challenged us to think beyond just product-market fit, it asked us to design for creator intention. We built a system that honored content, community, and contribution all in one.”